03a: Nathan Anderson
Nathan is the founder of Simply Fabulous Flowers, a floral design and event planning company in Philadelphia.
Nathan was born in Germantown in 1973.
First started doing flowers professionally in the early 2000s at Twenty 21 2005 Market St. (then called Cutters — now closed)
Did the flowers for free, only requested to be the preferred vendor of the space.
Built his first Chuppah out of PVC pipe for a Jewish client.
Nathan dropped off flower arrangements to restaurants with a business card for free which was very successful for him. Some clients were actually just guests of the restaurant who took a card.
VALUE: Nathan has built relationships with clients for business that lasts years (Not what you know, who you know).
Nathan loves hotels and his passion for flowers started there.
It’s not just flowers, it is the whole design — the whole space.
Clients don’t buy flowers, they buy into Nathan.
VALUE: Turning it into a business is taking their vision then ask “What is your budget?”
“The venue is your canvas for the next 5 hours.”
Nathan likes to be the “guy.” Planning the entire event and selling them the food, wine, etc.
Need to control all the variables and check everything before the event, so that there is no gray area when it’s “go” time.
Biggest mistake is doing work for a family friend whom didn’t appreciate him.
Sometime the fulfilllment isn’t monetary, it’s when they walk into the venue and cry.
His grandmother always said “There is some money you just don’t need.”
Nathan’s process is to listen to the client’s vision and translate it into their budget.