The wealthADELPHIA Story
Conversing with Katie Everett, the Founder and CEO of the caused based marketing and event production company My City Gives, left me pondering my own brand story. I’ve only recently discovered the importance of branding and that branding doesn’t have to be a dirty word. I’ve discovered brands can be fun, genuine, and personal.
Branding is important and getting more important every day. Brand impressions, brand identity, staying on brand - it’s all you hear about. What is the brand story for wealthADELPHIA? This story needs the context of Ryan Martin.
The catalyst for change in my story was a low point. I spent my 24th birthday, July 27th 2016, writhing in pain in the hospital. I fell off my bike and broke my collarbone. I’d been living unhealthily and was caught in a long rut. The break was so severe, I had to have a metal plate surgically attached to my collarbone so it would fuse back together properly.
I missed 3 months of work, watching the money I spent my post-college life saving vanish. I now regard that injury as one of the best things that ever happened to me. It forced me to slow down, evaluate my life, and where I was heading. I was drifting around without ambition and the injury provided the opportunity to change. It was then that I started watching countless lectures by Noam Chomsky, listening to science and skepticism podcasts, and educating myself on a variety of topics. I even retaught myself statistics for fun.
While taking stock of my life, I realized I needed direction. I started running, getting up to 5 miles a few times a week. (I need to get back into this practice.) I was reading articles about entrepreneurship, coming up with app ideas. Parts of my brain I hadn’t used in years, since before college, came surging back. I started applying to jobs, none of which panned out. But the fire was lit.
After months of this, I still didn’t have a job offer. I found a piece on Entrepreneur.com about increasing revenue. The one that stuck out was turning an existing skill into a side-hustle. My B.A. is in Radio, Television, and Film production. I had recently discovered the world of podcasting, listening to several and doing research on the subject. I decided to provide audio editing to podcasters — but my portfolio was nonexistent.
wealthADELPHIA started as nothing more than a vehicle to build a portfolio. What came next was a process of vigorously researching podcasting. I listen to Entrepreneur on Fire with John Lee Dumas. I like the topic and love Philadelphia, so I started pondering how to combine those two. This idea turned into Poor Richard’s Podcast — the original name of wealthADELPHIA.
While listening to Entrepreneur on Fire, JLD mentioned Podcast Movement, happening in August 2017. This was in May. I felt drawn to Podcast Movement, in a way I hadn't experienced before. I bought tickets, booked my Airbnb and my flight. The conference was amazing and I made so many friends and learned so much about the industry. (It is coming to Philadelphia in 2018 if you’re interested!)
My last night in Anaheim, I went to the Angel’s game with some fellow attendees. One of them, John Sullivan, a media professor from PA, suggested wealthADELPHIA during the 2nd inning. The four of us discussed it over cracker jacks and cheering during the next 7 innings. The Angels lost, but the idea stuck.
I was so motivated when I returned that I bought the domain, started the website, and created a launch plan. I searched a sound engineer and logo designer, but couldn’t find anything I liked — so I did both myself.
I spent a few hours playing with Garageband and creating the theme song. I spent about 20 hours reading about Adobe Illustrator and playing around with the logo, before I got what you see here. I also spent a lot of time coming up with fonts and colors for the website to create a consistent brand feeling. I feel like I have succeeded and I hope you agree.
wealthADELPHIA has kept me very busy, almost like I’m working two full-time jobs right now. They say if you want something to be a career, treat it like a career, and that’s exactly what I’m doing.
I have an upcoming partnership with The Enterprise Center, a great entrepreneurial and community organization located in West Philly, in the building where American Bandstand made history. They are creating a media studio and I am consulting with them. I will also be producing wealthADELPHIA in their studio, a major improvement for the production quality of the show. All of this has only come to fruition in the last three months and I am so grateful.
Thank you so much for reading this and supporting me, I appreciate it.